What festivals struggle with
A weekend, not a transaction
A festival is a temporary town: people arrive over several days, camp, eat, drink and buy merch. A tickets-only tool stops the moment the ticket is sold and leaves the rest to spreadsheets and separate suppliers.
Too many disconnected systems
Tickets from one platform, bar tills from another, merch on a card reader, access control on clipboards — nothing talks to anything, and nobody knows the real-time picture.
Access control and over-selling
Without live capacity per field, stage and day, it's easy to over-sell, lose track of who's in, and end up with passbacks and duplicate wristbands at the gate.
Reconciling after the event
When the takings come from four suppliers in four formats, working out what the festival actually made — and what each bar or stall took — drags on for weeks.
The all-in-one fix for festivals
Tickets, passes and add-ons
Sell day and weekend passes, early-bird tiers and group bookings, and bolt on camping, campervan pitches, glamping and parking as paid extras — all in one branded checkout.
Access control with QR wristbands
Swap paper for QR wristbands scanned at the gate, validated against the ticket type and locked to one entry — no passbacks, no duplicate weekend bands.
Bar and merch POS on site
Run every bar and merch stall on the same platform that sold the tickets, with fast tap-to-pay tills, shared stock and optional cashless top-ups.
Live capacity and one revenue figure
Set caps per day, field and arena, watch live numbers as people scan in, and see gate, bar and merch revenue add up in a single real-time dashboard.
Built for festivals
One system from first sale to final pint
A festival is the hardest kind of event to run, because it isn't one event — it's ticketing, camping, access control, food and drink, merch and crowd safety happening at once, over several days, often with patchy signal and thousands of people. The usual answer is a stack of disconnected suppliers: one platform for tickets, separate tills for the bars, a card reader for merch, and clipboards on the gate. Nothing talks, and nobody has the real-time picture.
ApexGo is built to be the one system underneath all of it. The same platform sells the tickets and weekend passes, takes the camping and parking add-ons, exchanges tickets for QR wristbands at the gate, runs every bar and merch stall, and reports gate, bar and merch revenue together in real time. It's your festival, on your own brand and domain, with no marketplace badge from the first early-bird sale to the final merch receipt.
Capacity, cashless and crowd flow
On site, the things that keep a festival safe and profitable are capacity and speed. ApexGo gives you live capacity per day, per camping field and per arena, so you sell to your real safe numbers and close releases automatically when they fill. QR wristbands scan in fast and lock to a single entry, killing passbacks and duplicate bands, and you always know how many people are actually inside each space.
At the bars and stalls, fast tap-to-pay tills keep queues moving, stock is shared so the website and the field never oversell the same hoodie, and optional cashless top-ups speed up service further. Because every till feeds the same dashboard, you watch takings climb live and you can move staff to where the money — and the queues — actually are.
Free to start, built to scale
You can begin for nothing. The Starter plan is free, ApexGo charges 1% + 10p per paid ticket, and there's no contract — so you can open early-bird sales, build your pass tiers and add-ons, and see real numbers before you commit. Paid plans (£49/mo and £99/mo, with Enterprise available) add more for bigger operations, and the platform scales from a one-day community festival to a multi-stage weekender on the same foundations.
For a deeper look at the ticketing side specifically — pass tiers, camping add-ons, wristbands and group bookings — see the festival ticketing software page, which pairs with this for the on-site bar and POS.
Frequently asked questions
Can ApexGo run the bar and merch as well as ticketing?
Yes — that's the whole idea. The same platform that sells your tickets runs every bar and merch stall on fast tap-to-pay tills, with shared stock and optional cashless top-ups. Gate, bar and merch revenue land in one real-time dashboard, so you see the festival's full takings as they happen, not weeks later.
How do multi-day and weekend passes work?
Sell a weekend pass covering all days, individual day tickets, or both, plus early-bird tiers that move automatically on a schedule. Capacity and check-in are tracked per day, so a Saturday-only ticket won't scan in on Friday and a weekend pass works across the whole event.
Does it support wristbands and access control?
Yes. Tickets can be exchanged for QR wristbands at the gate, each validated against its ticket type and locked to a single entry to stop passbacks and duplicate bands. You get a live count of who's on site against your safe capacity for each field, stage and arena.
Can we sell camping and other add-ons?
Yes. Buyers add camping, campervan pitches, glamping, parking and other extras to any ticket at checkout, and you see exactly how many of each are left in real time so you can sell to your true capacity instead of guessing.
What about group bookings?
You can sell multi-ticket group bookings in one transaction, with promo codes and tiered pricing, which suits friend groups, coaches and corporate parties buying together. Each ticket in the group still gets its own scannable pass.
How are refunds and cancellations handled?
You set your own refund policy and can refund a ticket or a whole order from the dashboard if plans change. For weather or force-majeure cancellations you stay in control of the policy shown at checkout, and you can communicate and refund from one place.
Other industries we serve
Get your festivals online with ApexGo
Free to start. 1% + 10p per ticket. No contracts, cancel any time.