One platform, every selling tool
From the checkout to the gate to the bar — the tools you need to run an event, in one place.
White-label checkout
Sell from a branded microsite or embed checkout into your own site. Your logo, colours, and domain throughout — buyers never leave your brand or see ours.
QR code scanning
Every ticket carries a unique QR code. Scan guests in from any phone at the gate, validate instantly, and stop duplicates — no extra hardware to buy or rent.
Real-time dashboard
Watch sales, revenue, and check-ins update live. See what is selling, which promo codes convert, and how the door is moving — on the day and after.
Apple Pay & Google Pay
A fast, mobile-first checkout with Apple Pay, Google Pay, and card built in. Fewer taps means fewer abandoned baskets and more completed sales.
Embeddable widget
Drop a ticket widget straight into your existing website with a snippet of code. Keep buyers on your pages from browse to confirmation.
API access
Connect ApexGo to your stack with API access — sync orders, pull attendee data, and automate the flows your organisation already runs.
Sell a ticket in 30 seconds
A supporter clicks. Picks a tier. Pays with Apple Pay. Done. Watch the full flow — every screen below is the actual modal we embed into your site.
What is ticketing software?
The system that sells, delivers, and validates your tickets — and, done well, runs the rest of the event too.
Ticketing software is the platform organisers use to sell tickets online, deliver them to buyers, and check people in at the door. At its simplest it replaces a spreadsheet and a cash box: people choose a ticket, pay, and receive a confirmation, while you get a live list of who is coming and how much you have taken.
The difference between tools is what happens around that core. Older ticketing sites send buyers off to a generic marketplace plastered with someone else's logo, charge steep per-ticket fees, and keep the customer relationship for themselves. ApexGo takes the opposite approach: the checkout is yours, the data is yours, and the platform does far more than sell a single ticket.
With ApexGo, the same system that sells admission also handles your bar, your merch stand, your season passes, and your members — so one login covers the whole event rather than a stack of disconnected tools that never quite talk to each other.
Built for clubs, festivals, and venues
Different events, the same need: sell more, look professional, and own the relationship with your audience.
ApexGo is multi-vertical by design. The platform flexes around how you actually run things, whether you sell a few hundred tickets a season or tens of thousands across a weekend.
Clubs and membership organisations
Sell match-day and event tickets, run season passes, and manage members in one place. A football club can take gate admission, sell club merch, and keep a season-ticket holder list current without juggling separate systems.
Festivals and multi-day events
Handle tiered and early-bird pricing, multiple stages or sessions, and high-volume sales without the platform buckling. On the day, scan wristbands or QR tickets at the gate and run cashless bars from the same dashboard.
Venues and promoters
Run a rolling calendar of nights, gigs, and one-off events from a single branded site. Take payment at the door and behind the bar, and see exactly which events and which promo codes are pulling their weight.
Tickets, bar, merch, and members — together
One platform instead of four — so the numbers reconcile and nothing falls through the gaps.
Most organisers stitch together a ticketing site, a card reader for the bar, a shop plugin for merch, and a spreadsheet for members. ApexGo brings those into one system so every sale lands in the same dashboard.
- Ticketing — branded checkout, embeddable widget, tiered and early-bird pricing, promo codes, and capacity controls.
- Bar & event POS — take card and cash at the bar or kiosk, with sales feeding straight into your live takings.
- Merch shop — sell shirts, programmes, and add-ons alongside tickets, online and on the day.
- Season passes & memberships — recurring access and a maintained member list, not a stale spreadsheet.
- Entry scanning — QR validation from any phone, with live check-in counts at the gate.
- Analytics & emails — a real-time dashboard plus branded confirmation emails sent in your name.
Because it is all one platform, a buyer can add a ticket, a t-shirt, and a round of drinks to the same order — and your end-of-night report reconciles in one view rather than four.
Free to start, simple to scale
Clear, low fees and no contract — start selling before you spend anything.
Pricing is built to let you start small and only pay more as you grow. The Starter plan is free (£0/mo) and the only charge is a transaction fee of 1% + 10p per paid ticket. Free tickets carry no fee at all, so RSVP-style and complimentary entries cost you nothing to issue.
As your programme grows, two paid plans add more for busier organisers: Essentials at £49/mo and Pro at £99/mo, with an Enterprise option for the largest operations. There are no contracts and you can cancel any time, so the platform scales with your season rather than locking you in.
How to get started
- Sign up free — create your account on the Starter plan with nothing to pay up front.
- Build your event — add your branding, set up ticket types and prices, and configure any merch, passes, or promo codes.
- Embed or share — publish your branded microsite or drop the ticket widget onto your existing website.
- Scan on the day — check guests in with QR scanning from any phone and watch sales and check-ins update live.
From sign-up to first sale, the whole flow is designed to take an afternoon — not a procurement cycle. When you are ready to dig into specific use cases, the related pages below cover event, festival, sports club, and white-label setups in more detail.
Built for clubs, festivals and venues
ApexGo's ticketing software is built for organisers who run real, recurring events and bring their own audience. That means grassroots and semi-pro sports clubs selling matchday and season tickets; festivals selling weekend passes, camping and bar rounds; music and community venues juggling a calendar of gigs; and membership organisations that want loyalty and ticketing in one place. If your event has a gate, and often a bar and a shop too, this is built for you.
It's a poorer fit if your only goal is to be discovered by strangers on a marketplace with no existing following — a discovery platform may suit that better. ApexGo is for organisers who'd rather own the brand, the audience and the margin. A real example is Warrington Rylands FC, who run their entire club — memberships, shop, ticketing and bar — on ApexGo.
From sign-up to selling in three steps
1. Sign up free
Create an account on the free Starter plan — no card, no contract. Add your name, logo and colours so everything you sell looks like you.
2. Build your event
Create your event or fixture, set your ticket types and tiers (early bird, standard, concessions, season passes), and switch on the parts you need — merch shop, memberships, bar POS. It takes minutes, not a project.
3. Go live and scan
Share your link or embed the checkout on your own site, sell across card, Apple Pay and Google Pay, and scan QR tickets at the door from any phone. Every sale lands in one real-time dashboard.
Free to start, 1% + 10p per ticket
ApexGo is genuinely free to start: the Starter plan is £0, free tickets incur no fee, and paid tickets cost just 1% + 10p each. There are no setup fees and no contracts. For growing organisers, Essentials is £49/mo and Pro is £99/mo, adding more events, capacity and tools, with Enterprise available for large operations. You only pay more when you sell more — see the full breakdown on the pricing page.
How ApexGo stacks up
Most ticketing tools stop at the ticket and charge more for it. In the UK, Eventbrite's published fee is 6.95% + 59p per ticket under its own marketplace brand; ApexGo is white-label and 1% + 10p, with a bar POS, merch and memberships built in. For the detail, see ApexGo vs Eventbrite and our round-up of Eventbrite alternatives. You can also compare ApexGo with TicketCo and Ticket Tailor.
Frequently asked questions
Do I need technical skills to use ApexGo?
No. If you can set up a social media page you can build an event in ApexGo — add your branding, create ticket types and share the link. There's nothing to install, and you can scan tickets from any phone.
Can I sell merch and run a bar through the same system?
Yes. ApexGo includes a merch shop and a bar and event POS on the same platform as the tickets, so your shop, bar and gate takings all land in one dashboard rather than across separate tools.
What payment methods does ApexGo support?
Card, Apple Pay and Google Pay online, and card plus cash on the door and at the bar. Payments are processed securely and paid out to your own account.
How much does ApexGo ticketing software cost?
It is free to start on the Starter plan (£0/mo), with a transaction fee of 1% + 10p per ticket sold. Free tickets carry no fee. Paid plans — Essentials at £49/mo and Pro at £99/mo — add more for growing organisers, with Enterprise available. No contracts, cancel any time.
How long does it take to set up?
Most organisers create their first event and start selling the same day. Sign up free, add your branding, create ticket types and prices, then publish your microsite or embed the widget on your own site. There is no onboarding fee and nothing to install.
Who processes the payments and how do I get paid?
Payments are handled through a secure, PCI-compliant payment processor, so card details never touch your systems. Buyers pay with card, Apple Pay, or Google Pay, and proceeds are paid out to your bank account. You set the prices; the 1% + 10p fee is applied per paid ticket.
Is there a limit on how many tickets I can sell?
No. There is no cap on attendees, events, or ticket volume — the platform handles small club nights and large festivals alike. You can set your own capacity limits and per-tier allocations so an event, a session, or a single ticket type sells out exactly when you want it to.
Can I remove ApexGo branding from the checkout?
Yes — that is the point of white-label. Your buyers see your brand, your colours, and your domain across the microsite, checkout, and confirmation emails. There is no 'powered by ApexGo' badge, so the whole experience looks and feels like your own.
Who owns the customer and sales data?
You do. The attendee list, contact details, and sales data belong to your organisation, not us. Export it whenever you like or pull it via the API to use in your own marketing and reporting. We never sell your data or market to your customers.
Start selling tickets today
Free to start. 1% + 10p per ticket. No contracts, cancel any time.