How Warrington Rylands FC runs their entire club on ApexGo

A whole club, not just a first team

Warrington Rylands FC is a grassroots football club with teams across the club — multiple sides spanning age groups and levels, the volunteers who run them, and the supporters, parents and members who keep it all going. Like most clubs of its kind, it is far more than ninety minutes on a Saturday. It is subscriptions to collect, a shop to run, gates to take on matchday, a bar to pour, and a community to keep informed — all on a volunteer's spare time.

That breadth is exactly what makes a grassroots club hard to run. Every part of it — memberships, ticketing, merchandise, the bar — is its own small business, and historically each one needed its own tool, its own login, and its own way of tracking the money. Warrington Rylands needed something different: a single platform to manage everything, rather than a patchwork of different systems that never spoke to each other.

Finances spread across too many systems

Before ApexGo, the club's finances and operations were spread across multiple platforms and systems. Subscriptions were handled one way, ticketing another, merchandise somewhere else again, and the bar takings were tracked separately from all of it. Each piece worked in isolation, but nobody could see the whole picture. There was no single view of the club's finances — no one place to answer the simplest, most important question a committee can ask: how are we actually doing?

The result was the familiar grassroots grind. Numbers lived in different exports and spreadsheets that had to be stitched together by hand. Reconciling a matchday meant pulling figures from the gate, the bar and the shop separately and hoping they added up. Chasing membership subs across teams meant cross-referencing lists. It was hours of admin every week that nobody had, and it was fragile — one missed export or out-of-date spreadsheet and the picture was wrong.

Paying premium prices for the wrong fit

On top of the fragmentation, the platforms themselves were a poor fit. Existing ticketing providers charged high fees for products designed for professional promoters and large commercial events — not for a grassroots club selling matchday entry and season passes to its own community. The club was paying premium prices for features it didn't need, while the things it did need — joined-up memberships, a simple shop, a bar till that talked to everything else — weren't there at all. It was the worst combination: expensive and ill-suited.

One platform behind a branded club site

The fix came in two parts. First, ApexStudio — the web design and development studio behind ApexGo — built the club a proper website at warringtonrylandsfc.co.uk: a fast, branded home in the club's own crest and colours, on its own domain. Then ApexGo was integrated into that site via its APIs to handle everything else the club runs.

That integration is the key. Rather than sending supporters off to a third-party ticketing marketplace, the club's own website carries ApexGo's ticketing, memberships, shop and point of sale directly, all under the club's brand. To a supporter, member or parent, it simply looks and feels like the club's site — because it is. Behind the scenes, every transaction across every part of the club flows into a single ApexGo dashboard: one platform, one dashboard, one source of truth.

The full platform, not just ticketing

Warrington Rylands runs five parts of ApexGo as one connected system.

Everything in one place, at last

The biggest change for Warrington Rylands isn't any single feature — it's visibility. The club now has full visibility of all its finances in one place. There are no more spreadsheets to reconcile and no more chasing numbers across different systems. Everything, from a membership sub paid online to a round of drinks bought at the bar on matchday, flows through one dashboard.

That single source of truth changes how the club is run. A committee can see, in one place, what came in from memberships, the shop, the gate and the bar — by team, by match, in real time — instead of guessing or waiting for someone to compile a report. The hours that used to go into stitching exports together go back into running the club. And because ApexGo is free to start and charges only 1% + 10p per ticket, the club keeps far more of its money than it did paying premium fees to a platform that never fit.

Explore what Rylands uses