Everything you need to run memberships
Recurring relationships, not just transactions.
Auto-renewal
Members are billed automatically on their renewal date using a securely stored card. No chasing, no lapsed accounts you forgot to invoice.
Tiered memberships
Build as many tiers as you need — supporter, full, life, junior, family — each with its own price, benefits, and access rules.
Member-only ticket access
Open ticket sales to members first, or gate certain events entirely. Priority windows and presales are tied to membership status automatically.
Member-only pricing
Show discounted prices to logged-in members at checkout. Concessions and members' rates are applied without codes to remember.
CRM / contact management
Every member has a record: contact details, tier, renewal date, ticket and order history, and notes — searchable and exportable.
Payment history
A clear billing trail for every member and every charge. Members see their own receipts; you see the full account in the dashboard.
The pass purchase flow
Watch a supporter pick a membership or season pass and check out in a few taps.
Buy Tickets
×A member is a relationship, not a transaction
Selling a ticket ends when the gate scans. A membership keeps paying you back.
Most ticketing tools treat every sale as a one-off. Someone buys, they attend, and the next time you have to win them all over again from scratch. Memberships flip that. Instead of starting cold before every event, you build a base of supporters who have already committed — and who come back without you having to re-sell them.
ApexGo membership management runs on the same platform you use to sell tickets, merch, and drinks, so a member is not a separate spreadsheet living somewhere else. The person who bought a single match ticket, the season-pass holder, and the life member of your supporters' association are all the same kind of record, linked to the same checkout and the same branded site on your own domain.
Who runs memberships on ApexGo
The model fits any organiser whose audience comes back more than once: sports clubs with season-ticket holders and supporters' clubs; music venues and festivals with friends-of and patron schemes; community organisations, theatres, and societies that run annual membership. If people pay you on a recurring basis for access, benefits, or simply to support what you do, this is built for you.
- Sports clubs — season tickets, supporters' club membership, junior and family tiers.
- Venues — friends-of schemes, priority booking memberships, patron tiers.
- Festivals — returning loyalty schemes, presale access lists, early-bird member windows.
- Associations and societies — annual membership with member-rate events and AGM access.
Because everything is white-label, members never see ApexGo. They join, log in, renew, and buy from a site that looks like yours, with your colours and your domain and no "powered by" badge anywhere on it.
Build the membership structure your organisation actually has
Real schemes are rarely one flat price. Yours doesn't have to be either.
ApexGo lets you define as many tiers as you need, each with its own price and billing cycle. A small club might run a single annual supporter membership. A larger one might offer a ladder — junior, standard adult, concession, family, and life — alongside a separate corporate tier. Festivals and venues often run patron or friends-of levels where the higher the tier, the earlier the access and the better the perks.
What a tier can control
A tier is more than a price label. It decides what a member actually gets, and those benefits are enforced automatically at checkout rather than relying on someone remembering to apply them:
- The price and billing cycle — monthly or annual, recurring or one-off.
- Which discounted, member-only prices show at the till and online.
- How early the member can access presales and priority windows.
- Whether gated, members-only events are visible to them at all.
- Any season pass or bundled allocation that comes with the tier.
Season passes sit naturally alongside membership here. A season-ticket holder is just a member whose tier includes an allocation of fixtures or shows, and ApexGo treats the two consistently — same record, same renewal, same self-service account. That means you can move someone from a casual buyer to a season-pass member to a life member over time without ever rebuilding their history.
Renewals that happen without chasing
The hardest part of any membership scheme is collecting the money again next year.
Manual renewals leak revenue. Every year a chunk of members mean to renew, never get round to it, and quietly lapse — not because they wanted to leave, but because nobody made it effortless. Auto-renewal fixes that. When a member joins, ApexGo securely stores their card, and on the renewal date it bills them automatically and sends a branded receipt. Payments run through the same Apple Pay, Google Pay, and card rails as the rest of your checkout.
When a card fails
Cards expire and get replaced all the time, and a failed payment should never silently end a years-long membership. When an auto-renewal charge fails, ApexGo flags the account and prompts the member to update their card. They keep their benefits through a short grace period while the payment is retried, so you recover the renewal instead of losing the member. You can see exactly which accounts are in a failed or pending state from the dashboard.
A clear billing trail
Every charge against every member is recorded as payment history. Members can see their own receipts in their account; you see the full picture in the dashboard and in real-time analytics. For reconciliation, accounting, or answering a member query, the answer is one search away rather than a hunt through bank statements. If you prefer not to auto-bill at all, you can run manual, pay-each-year renewals instead — the choice is yours per scheme.
Member access, member records, and the loyalty that follows
The point of a membership is that being a member is worth it — and that you know who your members are.
Membership only sticks if it visibly pays off. ApexGo ties membership directly to the ticketing, so the benefits are real and automatic. Member-only pricing shows discounted rates to logged-in members at checkout with no code to remember and nothing for staff to apply manually. Member-only access lets you open sales to members first through a priority window, or gate an event so only members can see and buy it at all. The member experiences the perk the moment they log in.
A CRM built around supporters
Behind the scenes, every member is a contact record. Their details, tier, renewal date, full ticket and order history, and any notes you add live in one place that you can search, filter, and segment. That turns membership from a list of names into a tool: you can find everyone whose renewal is coming up, everyone on a particular tier, or everyone who bought a specific event, and act on it.
- See lifetime value — every ticket, pass, and renewal a member has ever paid for.
- Segment by tier, renewal date, or purchase history for targeted communication.
- Let members self-serve — update details, change plan, swap card, grab receipts.
- Export the full member list and payment history as CSV whenever you need it.
Your data, your members
The relationships you build are yours. Member records and payment history can be exported at any time, handled in line with UK GDPR, and members can request their own data through their account. You are never locked in, and you are never renting access to your own supporters.
What it costs and how to start
Membership management is part of the ApexGo platform. The Starter plan is free, and ticket sales carry a transaction fee of 1% + 10p per ticket, with free tickets incurring no fee. Growing organisers move up to Essentials at £49/mo or Pro at £99/mo, and Enterprise is available for larger operations. There are no contracts and you can cancel any time. Create your account, set up your tiers, and start converting one-off buyers into renewing members today.
Frequently asked questions
How does membership renewal and billing work?
Members choose a tier and pay at sign-up, and ApexGo stores their card securely. On the renewal date — monthly or annually — they're charged automatically and sent a branded receipt. You can also offer manual, pay-each-year renewals if you prefer not to auto-bill.
Can members get discounted or priority tickets?
Yes. Member-only pricing applies discounted rates at checkout for logged-in members with no promo code needed. You can also give members a priority access window so they buy before general sale, or restrict certain events to members entirely.
Can I have multiple membership tiers?
You can create as many tiers as you like — supporter, full, life, junior, family, corporate — each with its own price, billing cycle, and set of benefits. Tiers control which discounts and access windows a member receives, so higher tiers can unlock more.
What happens when a member's card fails?
If an auto-renewal payment fails, ApexGo flags the account and the member is prompted to update their card. They keep their benefits during a short grace period while you retry, so a single expired card doesn't silently end a long-standing membership.
Can members manage their own details?
Yes. Members log in to their own account to update contact details, change or cancel their plan, replace a payment card, and download past receipts. That self-service cuts admin for you and keeps the data members hold about themselves accurate and current.
Who owns the member data, and can I export it?
Your members and their data belong to you, not ApexGo. You can export the full member list and payment history at any time as a CSV for accounting, mailshots, or migration. Records are handled in line with UK GDPR, and members can request their own data.
Turn buyers into members
Free to start. 1% + 10p per ticket. No contracts, cancel any time.