What rugby clubs struggle with
The clubhouse is the business
For most rugby clubs the bar makes more than the gate, but it's run on a separate till with no link to membership, the match, or the wider club accounts.
Members tracked by memory
Who's paid their subs, who's a playing member, who gets mates' rates at the bar — too often it lives in a committee member's head or a tatty spreadsheet.
Cash gate and paper raffle
Entry on the gate is cash and trust, with no real attendance figure and nothing to reconcile against the bar or the raffle takings.
No single home online
Fixtures, membership and events are scattered across social posts, with nothing that looks like the club or lets people pay in one place.
The all-in-one fix for rugby clubs
Branded club site
Your badge and colours, your web address — a proper home for fixtures, membership and matchday tickets that looks like the club, not a marketplace.
Matchday tickets and season passes
Sell entry online or on the day with adult, concession and junior pricing, plus season passes that renew themselves and scan in at the gate.
Clubhouse bar on the same platform
Run the bar with a fast tap-to-pay till that shares one dashboard with the gate, so beer, entry and membership all reconcile together.
Membership and member pricing
Manage playing and social members, take subs online, and give members priority or member-only pricing on tickets and at the bar.
Built for rugby clubs
The whole club, joined up
Rugby clubs are rarely just about the 80 minutes. The clubhouse, the membership, the social calendar and the bar are the engine that keeps a community club going — and they usually run on separate systems that never talk to each other. ApexGo brings them together: matchday tickets, season passes, members and the bar, all on one branded platform with one set of numbers.
That joined-up picture is what makes the difference. When a season-ticket holder scans in at the gate, the club knows they've arrived; when they buy a pint, it can be at the member price; and at the end of the day the treasurer sees gate, bar and membership income in one dashboard instead of three. Everything carries the club's badge and colours on its own web address.
Simple enough for a committee to run
You don't need a treasurer who's also a developer. Sign up free, add your badge and colours, list your fixtures and membership options, and you're selling. On matchday a volunteer scans supporters in from a phone, and the bar runs on a tablet behind the clubhouse counter. The Starter plan is free, ApexGo takes 1% + 10p per paid ticket, and there's no contract.
Because it's the same platform used by festivals and venues, the tools are genuinely capable — but they're set up so a community rugby club can switch on only what it needs and grow into the rest. Start with tickets and the bar; add memberships, merch and members' events when you're ready.
Frequently asked questions
Can ApexGo run our clubhouse bar as well as tickets?
Yes — that's a big part of the point for rugby clubs. The same platform that sells matchday tickets runs the bar with a fast tap-to-pay till, tracks stock, and puts gate, bar and membership takings in one dashboard. The bar is usually the club's biggest earner, so having it joined up matters.
Is it free for a grassroots rugby club?
Yes. The Starter plan is free, so a community club can build its site, sell tickets and manage members at no monthly cost. ApexGo charges 1% + 10p per paid ticket, and free tickets are free. Paid plans add more for larger clubs but aren't required to start.
How does membership work?
You can manage playing and social members, take subs and renewals online, and tie membership to benefits — priority or discounted tickets, member-only pricing at the bar, and access to members' events. Member records sit in the same place as your ticketing.
Can we sell kit and club merchandise?
Yes. The built-in merch shop lets you sell kit, scarves, training gear and club merchandise online and from a stall on matchday, sharing stock so the website and the clubhouse never oversell the same item.
Do we need a website already?
No. ApexGo provides a branded microsite in your badge and colours as part of the platform, giving the club a proper online home even if all you have today is a social media page.
How do supporters get in on matchday?
Each ticket or season pass is a QR on the supporter's phone or printed. A volunteer scans it at the gate from any phone for instant validation and a live, accurate attendance count — no cash bucket and no paper list.
Other industries we serve
Get your rugby clubs online with ApexGo
Free to start. 1% + 10p per ticket. No contracts, cancel any time.