ApexGoApexGo
PRICING

Simple, transparent pricing

Start free, scale as you grow. No setup fees, no surprise charges.

Transaction fees go to your payment provider (Stripe).

Starter

Everything a club needs to get started.

Freeforever

1% + 10p per transaction

Up to 3 active events at a time
Up to 1,000 tickets per event
1 staff login
General admission tickets
Basic analytics dashboard
Email confirmations
Embeddable ticket widget
ApexGo-branded microsite
QR scanner
Standard support
Get Started

Essentials

More events, more capacity, custom branding.

£49/month

1% + 10p per transaction

Up to 10 active events at a time
Up to 2,500 tickets per event
5 staff logins
Seat selection
Custom branding & colours
Everything in Starter
Start with Essentials
MOST POPULAR

Pro

Full power — seasons, promos, analytics, and more.

£99/month

1% + 10p per transaction

Unlimited events
Unlimited tickets per event
Unlimited staff logins
Full analytics & revenue reports
Season ticket management
Promo codes & offers
Targeted offer segments
Google Analytics 4 integration
Installable QR scanner (offline-capable)
Everything in Essentials
Priority support
Go Pro

Enterprise

For large venues and multi-event operators.

Custom

Volume pricing available

Everything in Pro
Dedicated account manager
API access (coming soon)
Custom domain — tickets.yourclub.com (coming soon)
Custom integrations
Volume pricing on transactions
SLA & uptime guarantee
Contact Us

All plans include SSL, GDPR-compliant data handling, and 99.9% uptime SLA.

Compare plans

Starter

Essentials

Pro

Enterprise

Active events
3
10
Unlimited
Unlimited
Tickets per event
1,000
2,500
Unlimited
Unlimited
Staff logins
1
5
Unlimited
Unlimited
Seat selection
Custom branding & colours
Season tickets
Promo codes & offers
Targeted offers
Analytics
Basic
Basic
Full + GA4
Full + GA4
QR scanner
✓ installable
✓ installable
API access
✓ (coming soon)
Custom domain
✓ (coming soon)
Dedicated account mgr
Transaction fee
1%+10p
1%+10p
1%+10p
Volume (contact us)

Frequently asked questions

Everything you need to know about pricing and plans.

Can I try ApexGo for free?

Yes — our Starter plan is completely free. No credit card required. Upgrade to Pro or Enterprise anytime as you grow.

What payment methods do supporters use?

Card payments via your connected Stripe account. Apple Pay and Google Pay are automatically available on every plan.

Can I use my own Stripe account?

Yes. You connect your own Stripe account. All ticket revenue goes directly to you — ApexGo never holds your money.

Is there a contract or lock-in?

No. Essentials and Pro are billed monthly, cancel any time. Enterprise contracts vary by agreement but we never lock you in long-term.

How do I set up the ticket widget?

Add one script tag to your website — takes under 2 minutes. Works on any site: WordPress, Squarespace, Wix, custom HTML, or anything else.

Do you support season tickets?

Yes, on Pro and Enterprise. Supporters buy a season pass and get a unique QR code for every match. Attendance is tracked automatically.

Start for free today

No credit card required. Upgrade when you need to.

Get Started Free →Talk to Sales