Simple, fair pricing

0.5% platform fee on all plans. No hidden charges. No setup fees.

Your payment provider (Stripe or Revolut) charges their standard rate separately.

Free

£0forever
3 active events
500 tickets/month
General admission
3 upsells
Email confirmations
White-labelled widget
Get Started

Starter

£99/month
10 active events
2,000 tickets/month
Seat selection
Unlimited upsells
CSV event import
Reports & settlement
White-labelled widget
Get Started
MOST POPULAR

Pro

£199/month
Unlimited events
Unlimited tickets
Everything in Starter
GA4 integration
Targeted offers & promo codes
Real-time scanning dashboard
5 staff logins
Reschedule notifications
Get Started

Enterprise

Custom
Everything in Pro
Unlimited staff logins
API access
Custom domain (tickets.yourclub.com)
Dedicated account manager
Negotiated platform fee
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Frequently asked questions

What is the platform fee?

0.5% on all plans — the lowest in the industry. This is separate from your payment provider's fee (Stripe or Revolut charge their standard rate).

Can I start for free?

Yes. The Free plan is genuinely free, forever. No credit card required. You get 3 active events and 500 tickets per month.

How does white labelling work?

Your supporters see your club's colours, logo and branding throughout the entire purchase flow. There is no ApexGo branding visible to them.

Which payment providers do you support?

Stripe and Revolut. Both support Apple Pay, Google Pay and card payments out of the box.

Can I switch plans?

Yes, upgrade or downgrade at any time. Changes take effect immediately.

Do you offer custom domains?

Yes, on the Enterprise plan. Your tickets can be served from tickets.yourclub.com rather than tickets.apexgo.co.uk.