Free. Every feature included.
No plans, no monthly fee, no setup fee, no contract. We only earn when you take a card payment.
Your bill
- Monthly fee
- £0
- Setup fee
- £0
- Contract
- None
- Features
- All of them
- Cash sales
- £0
- Card payments
- from 1% + 3p
Fees, made clear
One small fee on each card payment. Nothing else.
1% + 10p
Tickets, memberships & shop
1% + 3p
Bar card sales
£0
Cash sales
Card processing fees from Stripe are separate.
Worked examples
Our fee only.
| Payment | Our fee |
|---|---|
| £10 ticket | 20p |
| £4.50 pint | 8p |
| £30 shirt | 40p |
Work out your fee
Type an amount and pick what it is.
Every feature, for every club
Nothing to unlock and nothing to upgrade.
Matchday
- FixturesAdd matches by hand or from a CSV, with results and a live match centre.
- TicketingTicket types, sales windows and comps for matches and other events.
- Season ticketsSeason classes, holders and printable season cards.
- Venue & seat mapsYour ground plan, areas and numbered seat maps.
- Away fansTheir own area, their own tickets and their own sale link.
- Gate scanning appScan tickets and sell on the door from a phone.
Shop
- Online shopProducts, categories and discount codes.
- Click & collect or deliveryBuyers collect at the venue or have it delivered.
- RefundsGive money back for tickets and shop orders from the dashboard.
Members
- MembershipsMembership tiers for members and supporters.
- Member cards & discountsA digital member card with a discount at the bar, in the shop, or both.
- Academy subscriptionsMonthly academy subs, registrations and arrears.
Bar & tills
- Bar and shop tillsOn iPad and Android, with offers and stock.
- Card readerPair a Stripe card reader with a till to take card payments.
- Receipt printers & cash drawersComing in the next app updatePrint receipts and open the cash drawer from the till.
- Clock-inStaff clock in on the till; see timesheets in the dashboard.
Website
- Club websiteA ready-made club website in your colours, with your logo.
- Own domainUse your own web address, like yourclub.com.
- NewsPublish club news on your website.
- SponsorsShow your sponsors' logos on your website, grouped by tier.
- Email & broadcastsSend emails and broadcasts to your supporters.
Reports
- DashboardToday's money, what's coming up and recent orders.
- Match reportsMoney and operations reports for the treasurer and board.
- AnalyticsSales, attendance and revenue as they happen.
- Google AnalyticsYour website traffic inside ApexGo, plus a sponsor report.
Your money, your account
Card payments go straight to your club's own Stripe account, and Stripe pays your club out. Our fee is taken automatically from each card payment.
- 1
A supporter pays by card
Online, at the gate, at the bar or in the shop.
- 2
It lands in your Stripe account
Your club's own account, in your club's name.
- 3
Stripe pays your club out
Our fee has already come off that payment.
Questions about pricing
How much does ApexGo cost?
Nothing to use. We take 1% + 10p on card payments (1% + 3p at the bar), plus Stripe's card fees. Cash sales are free.
Can I try ApexGo for free?
ApexGo is free. No card needed, no plan to upgrade.
Is ApexGo free for a grassroots club or community event?
Yes. Every feature is included; you only pay a small fee on card payments.
Is there a contract or lock-in?
No. No contract, no monthly fee; stop any time.
Who processes payments and when do I get paid?
Payments go through your own Stripe account and Stripe pays you out. Our fee is taken off each card payment automatically.
Ticketing software for every kind of event
Explore ApexGo by what you run.
Free for every club
Every feature included. No card needed to sign up.