White-label ticketing — completely yours

Your brand, end to end

Every touchpoint a buyer sees carries your name, not ours.

Your brand, end to end

A branded club microsite and an embeddable buy-tickets widget — both running entirely under your own brand.

Whose brand is on the sale?

When tickets are the moment a customer chooses you, the platform behind them shouldn't be the star of the show.

Most ticketing platforms are marketplaces. You list your event, and the buyer completes the purchase on the platform's domain, under the platform's logo, surrounded by the platform's styling — and often a row of adverts for other events nearby. It works, and it sells tickets. But a quiet trade is happening at the checkout that is easy to miss until you look closely.

On a marketplace, the customer relationship belongs to the marketplace. The buyer remembers where they bought the ticket, not necessarily who they bought it from. The email confirmation comes from the platform. The next time that platform emails them, it may be promoting a rival event in the same city. And the data about who came to your event — names, emails, buying patterns — sits primarily with the platform, not with you.

For a one-off purchase that might be acceptable. But clubs, festivals and venues are relationship businesses. You want supporters who renew season passes, festival-goers who come back next year, and regulars who buy a round at the bar. Every one of those repeat visits starts with knowing who your customers are and being able to reach them directly. White-label ticketing is how you keep that relationship where it belongs: with you.

It also matters for trust. People are wary of clicking through to an unfamiliar URL, entering their card details on a page that looks nothing like the site they came from, and receiving a confirmation from a sender they don't recognise. A consistent, branded journey reduces that friction. When the checkout looks like your website and the receipt comes from your name, buyers complete the purchase with confidence — and fewer drop out along the way.

Branded from first click to confirmation

Not lightly co-branded. Genuinely, end-to-end yours.

"White-label" gets used loosely. Some platforms let you upload a logo and change an accent colour, then leave their own name on the checkout, their badge in the footer, and their address in the buyer's confirmation email. That is co-branding, not white-label. ApexGo is built so that your customers never see us at all.

Here is what carries your brand on ApexGo:

Your domain

Sell from your own web address — a subdomain like tickets.yourclub.co.uk or an apex domain you control. There is no ApexGo URL anywhere in the buyer's journey. They browse, choose seats or tickets, pay and confirm, all on your address.

Your colours, logo and fonts

Set your brand once and it flows through every page: the microsite, the ticket listings, the basket and the checkout. The aim is that someone moving from your main website to your ticketing pages should not feel the seam — it is one continuous brand.

Your checkout

The checkout is styled to your brand and supports Apple Pay, Google Pay, card and cash, with your own promo codes, tiered prices and early-bird windows. It is the part of the journey where trust matters most, so it stays unmistakably yours rather than handing the buyer to a generic third-party page.

Your confirmation emails

The email that lands after purchase is part of your brand, not ours. It carries your logo, colours and wording, with the QR entry ticket styled as yours. You can also authenticate your own sending domain so the message genuinely comes from your address.

No "powered by"

There is no ApexGo badge, no link back to us, and no promotion of any other event on your pages. We stay completely invisible to your customers. The only people who see ApexGo are you and your team, inside the dashboard where you run everything.

You own the customer relationship

Your buyers, your data, your domain — and a setup that is genuinely quick.

Because the whole journey happens under your brand and on your domain, the customer relationship stays with you. The people who buy tickets, season passes, merch and drinks are your customers, and you can reach them directly. That changes what ticketing is worth to your business: instead of a one-time transaction, each sale builds an audience you can market to for the next event.

Who controls the data

ApexGo gives you a real-time analytics dashboard and exportable records of orders and attendees. You can see what is selling, when and to whom, and you decide how that data is used. There are no rival events being marketed to your buyers behind your back. As the organiser you remain the data controller for your customer relationships, with ApexGo acting as the platform that processes them on your behalf.

Setting up your custom domain

Connecting a domain is deliberately simple. In most cases you add a single DNS record with your domain provider — a CNAME for a subdomain such as tickets.yourvenue.co.uk — and point it at ApexGo. We then issue and automatically renew the HTTPS (SSL) certificate, so the padlock and your domain both appear correctly in the browser. The typical steps look like this:

• Decide on the address you want to sell from (a subdomain is easiest).
• Add the CNAME record we give you in your DNS settings.
• Wait for DNS to propagate — usually minutes, occasionally up to an hour.
• We provision the SSL certificate automatically; your branded site goes live.

If you would rather start selling immediately, you can launch on a hosted ApexGo subdomain first and add your custom domain later — your branding (logo, colours and emails) applies either way, so the experience is still yours from day one.

An API for deeper control

Embed ticketing in your own site and connect it to the tools you already run.

White-label is about appearance, but full control goes deeper. ApexGo offers an embeddable ticket widget and API access, so ticketing can live inside your existing website rather than on a separate page. Drop the widget into your event pages and buyers never leave your site at all — the basket and checkout sit within your own design.

The API lets technical teams take ownership of the data flow. Common uses include:

• Syncing orders and attendees into your CRM or membership system.
• Feeding sales figures into your own reporting and dashboards.
• Triggering your own workflows when a ticket, pass or item sells.
• Keeping season-pass and membership records aligned across systems.

You do not need any of this to run a fully branded operation — most organisers do everything they need from the dashboard. But the API is there when you want ticketing to be a component of a larger system rather than a standalone tool, which matters for bigger clubs, multi-day festivals and venues juggling several events at once.

What it costs

White-label branding is part of the platform, not a premium add-on dressed up as a luxury. You can start free on the Starter plan at £0, with a transaction fee of 1% + 10p per ticket; free tickets carry no fee at all. Growing organisers move to Essentials at £49/mo or Pro at £99/mo for more capability, and Enterprise is available for the largest operations. There are no contracts and you can cancel any time.

Getting started

Create a free account, upload your logo, set your colours and start listing tickets in minutes. Add your custom domain and branded emails when you are ready — usually a same-day job. Trusted by festivals and clubs, ApexGo is designed so that the platform disappears and your brand is the only one your customers ever see.

Built for brand-conscious organisers

White-label ticketing is for any organiser to whom the brand matters: clubs building a following, festivals with a distinct identity, venues that want the sale to look like theirs, and agencies running ticketing for clients. If you dislike a third-party logo on your checkout and want to own the customer relationship, this is built for you. Warrington Rylands FC is a good example — their ticketing lives on their own branded site, built by ApexStudio and powered by ApexGo via API.

From sign-up to your own branded checkout

1. Sign up free

Open a free account and add your logo, colours and brand details — the whole checkout adopts them immediately.

2. Connect your domain

Point your own custom domain at ApexGo so tickets sell from your web address, with branded confirmation emails and no "powered by" badge anywhere in the journey.

3. Sell as yourself

Embed the checkout on your site or use the API for deeper control. To your customers it's entirely your platform — and the data and relationship stay yours.

Free to start, 1% + 10p per ticket

Full white-label is included, not an enterprise upsell. Start free on the £0 Starter plan, with free tickets free and paid tickets at 1% + 10p, no setup fee and no contract. Custom-domain branding and branded emails come as standard; Essentials (£49/mo) and Pro (£99/mo) add more for growing organisers, with Enterprise for the largest. See the pricing page for the detail.

How ApexGo stacks up

Marketplace platforms put their brand on your sale and keep the customer relationship; even many "branded" tools only let you upload a logo. ApexGo is white-label by default on your own domain, at 1% + 10p. See ApexGo vs Eventbrite and our Eventbrite alternatives guide.

Frequently asked questions

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