Why people look for Eventbrite alternatives
The fees add up
In the UK, Eventbrite's published fee is 6.95% + 59p per paid ticket. On a £20 ticket that's nearly £2 — usually added to the buyer's price, which can dent conversion and goodwill.
It's their brand, not yours
Events live on the Eventbrite marketplace under Eventbrite's brand, with related-event suggestions and ads. For an organiser with their own audience, that means promoting Eventbrite as much as themselves.
No bar or on-site POS
Eventbrite's organiser app handles check-in, but it isn't a till. If you run a bar, merch stall or concessions, that's a separate system and a separate reconciliation job.
Limited beyond ticketing
Memberships, season passes and a proper merch shop aren't really Eventbrite's focus, so clubs and venues that need them end up bolting on more tools.
What to look for in an alternative
The main Eventbrite alternatives
A fair look at real options — not just our own.
ApexGo
White-label ticketing for clubs, festivals and venues, with a built-in bar POS, merch shop and memberships. Free to start, 1% + 10p per ticket, on your own domain.
Learn more →TicketSource
A well-established UK box-office platform, strong for theatres and arts venues, with a booking-fee model and free events free to run. Ticketing-focused rather than all-in-one.
Ticket Tailor
An independent favourite known for a low flat fee per ticket with no commission and a famously simple interface. Tickets-only — no bar POS or merch shop.
FIXR
Free to organisers with a buyer booking fee, popular for nightlife and student events thanks to its consumer discovery app. Best inside that niche.
Why organisations choose ApexGo
Your brand, not a marketplace
Sell from your own domain with your logo and colours — no Eventbrite-style marketplace branding, related-event ads or third-party logos on your checkout.
A fraction of the fee
Free to start and 1% + 10p per ticket, versus Eventbrite UK's 6.95% + 59p. On a £20 ticket that's about 30p instead of nearly £2 — money that stays with you or your buyers.
Tickets, bar and merch in one
The same platform runs your bar and event POS, your merch shop, season passes and memberships, so every revenue line lands in one dashboard.
You keep the audience
Your buyers are yours — the data, the email relationship and the brand — rather than living inside a marketplace built to keep them there.
UK-based support
Built and supported in the UK by the people who made it, for clubs, festivals and venues — not a global help centre.
ApexGo vs Eventbrite
| Feature | ApexGo | Eventbrite |
|---|---|---|
| Branding / white-label | ✓ Yes | Marketplace brand |
| Fees per ticket | 1% + 10p (free to start) | 6.95% + 59p (UK) |
| Built-in bar / event POS | ✓ Yes | ✗ No |
| Merch shop | ✓ Yes | Add-ons only |
| Membership management | ✓ Yes | ✗ No |
| Custom domain | ✓ Yes | ✗ No |
| Data ownership | Yours | Shared with marketplace |
| Support & focus | UK · clubs/festivals/venues | Global marketplace |
Based on each platform's publicly published information at the time of writing; Eventbrite and other names are trademarks of their respective owners. Last verified: 21 June 2026.
How to choose the right Eventbrite alternative
Most people don't leave Eventbrite on a whim — they leave because something specific has started to grate. Usually it's one of three things: the fees, the branding, or the fact that Eventbrite stops at the ticket. Working out which of those matters most to you is the fastest way to pick the right alternative, because the best choice is genuinely different depending on the answer.
If it's the fees
Eventbrite's UK fee of 6.95% + 59p per paid ticket is one of the higher rates among mainstream platforms, and because it usually lands on the buyer it can quietly suppress sales. If cost is your main driver, look hard at the fee model. ApexGo charges 1% + 10p per ticket and is free to start; Ticket Tailor uses a low flat fee per ticket with no percentage at all, which can be very cheap on higher-priced tickets; TicketSource's booking fee sits in the low single digits. All three will typically cost your buyers less than Eventbrite on a paid ticket — model your real prices to see by how much.
If it's the branding
The thing many organisers dislike most about Eventbrite isn't even the fee — it's that the sale doesn't feel like theirs. Your event sits on eventbrite.com under Eventbrite's brand, alongside suggestions for other people's events. If you have your own audience and your own identity, that's a problem a marketplace can't fix. This is where ApexGo is deliberately different: it's white-label by default, so the entire journey — site, checkout, confirmation email — happens on your domain under your brand, with no marketplace wrapper.
If you need more than tickets
The third reason people leave is that their event has outgrown ticketing. A club adds a bar and a shop; a festival needs on-site POS and memberships; a venue wants the door and the bar in one set of numbers. Eventbrite, and most ticketing-only alternatives, leave those jobs to separate systems. ApexGo is the option built for exactly this: tickets, bar POS, merch and memberships on one platform, so the whole operation reconciles in one dashboard.
When Eventbrite is still the right call
None of this means Eventbrite is a bad product — it's a very good one for the right job. If you're running a one-off public event with no existing audience and your main problem is getting discovered, the marketplace genuinely helps, and Eventbrite's scale, familiar checkout and integration ecosystem are real advantages. For that organiser, the fee can be worth it.
But if you have an audience already — supporters, members, a mailing list, a town that knows you — the marketplace stops being a benefit and starts being a middleman taking a cut and standing between you and your customers. That's the moment to switch. For clubs, festivals and venues, ApexGo is the alternative that keeps the brand, cuts the fee and adds the on-site tools Eventbrite never had. You can read the detailed, feature-by-feature breakdown in the full ApexGo vs Eventbrite comparison, and it's free to start, so you can run a real event and see the difference before you move anything important.
Frequently asked questions
What is the best Eventbrite alternative?
It depends on what you need. For clubs, festivals and venues that want their own branding, lower fees and on-site tools, ApexGo is a strong fit because it adds a bar POS, merch shop and memberships to white-label ticketing. For simple, low-cost arts or independent ticketing, TicketSource and Ticket Tailor are excellent; for nightlife and student events, FIXR is purpose-built.
Is there a free alternative to Eventbrite?
Yes. ApexGo is free to start (its Starter plan is £0) and free events incur no fee; paid tickets are 1% + 10p. Ticket Tailor and TicketSource also let you run free events for free. Eventbrite is free for free events too, but charges 6.95% + 59p on paid tickets in the UK.
Which Eventbrite alternative is fully white-label?
ApexGo is white-label by default — your domain, your colours, your confirmation emails and no 'powered by' badge. Eventbrite's pages carry its marketplace brand. Other alternatives offer branded pages to varying degrees, but full custom-domain white-label is where ApexGo focuses.
Can I move my events off Eventbrite easily?
Yes. With ApexGo you can set up alongside your existing listings and switch at your own pace. Because you sell from your own branded site, you keep your audience and your data rather than leaving them in a marketplace.
Do any Eventbrite alternatives include a bar POS?
ApexGo does — the same platform runs your bar and event point of sale, merch and memberships alongside the tickets. Most ticketing-only alternatives (TicketSource, Ticket Tailor, FIXR) don't include a bar till, so you'd run that separately.
Will I lose Eventbrite's discovery audience?
Eventbrite's marketplace can help strangers find public events, which suits some organisers. Alternatives like ApexGo are built for organisers who already have an audience and want to sell to it directly under their own brand, rather than rely on (and pay for) marketplace discovery.
A Eventbrite alternative that does more
Free to start. 1% + 10p per ticket. No contracts, cancel any time.