What each platform does
ApexGo
ApexGo is a white-label ticketing platform for clubs, festivals, and venues. Sell tickets, merch, and drinks from your own branded site — with a built-in bar POS, QR scanner, season passes, and memberships. Free to start; 1% + 10p per ticket.
Eventbrite
Eventbrite is one of the world's best-known ticketing platforms. Events are listed on the Eventbrite marketplace, where buyers can discover them, and the checkout runs under Eventbrite's brand. It's built for reach and scale, with a large audience, a mobile app, and a huge library of integrations.
ApexGo vs Eventbrite, feature by feature
| Feature | ApexGo | Eventbrite |
|---|---|---|
| Branding / white-label control | ✓ Yes | Marketplace brand |
| Pricing & fees (per ticket) | 1% + 10p (free to start) | 6.95% + 59p per ticket (UK) |
| Built-in bar / event POS | ✓ Yes | ✗ No |
| Merch shop | ✓ Yes | Add-ons only |
| Membership management | ✓ Yes | ✗ No |
| Custom domain | ✓ Yes | ✗ No |
| Data ownership | Yours | Shared with marketplace |
| Support & market focus | UK · clubs, festivals, venues | Global marketplace |
Comparison based on each platform's publicly published information at the time of writing. Eventbrite is a trademark of its respective owner; check their site for the latest pricing and features. Last verified: 21 June 2026.
Where ApexGo stands out
Your brand, not a marketplace
On ApexGo, the ticket page lives on your own domain with your logo and colours — no Eventbrite-style marketplace branding, related-event ads, or third-party logos competing for your customer's attention.
Transparent, lower fees
ApexGo is free to start and charges 1% + 10p per ticket. Eventbrite's service fee per paid ticket is typically higher, and it's added on top of payment processing. On most paid tickets, ApexGo costs your buyers less.
Tickets, bar and merch in one place
ApexGo isn't only a ticket page. The same platform runs your bar and event POS, your merch shop, season passes and memberships — so gate, bar and shop revenue all land in one dashboard.
You own the customer relationship
Your buyers are your buyers. You keep the data, the email relationship and the brand — Eventbrite's marketplace is designed to keep the audience within Eventbrite.
UK-based, human support
ApexGo is built and supported in the UK for clubs, festivals and venues, with real people who understand a matchday gate or a festival weekend — not just a global help centre.
Marketplace reach vs your own brand
The clearest difference between ApexGo and Eventbrite is who the customer thinks they are buying from. With Eventbrite, the event sits on the Eventbrite marketplace and the checkout carries Eventbrite's brand. That marketplace is genuinely useful if you need strangers to stumble across a public event, and Eventbrite's scale, app and integrations are real strengths for large or discovery-driven events.
ApexGo takes the opposite approach. Your tickets sell from your own site, on your own domain, with your logo, your colours and your confirmation emails — no marketplace branding and no adverts for other people's events on your checkout. For a club, festival or venue that already has an audience, that ownership is the whole point: you are building your brand and your mailing list, not someone else's.
In fairness to Eventbrite
Eventbrite earned its reputation for good reasons. If you are running a one-off public event with no existing audience, the marketplace can put you in front of people actively looking for things to do. Its checkout is familiar and trusted by millions of buyers, its mobile app is mature, and its integration ecosystem — email tools, CRMs, analytics — is enormous. For organisers whose main problem is discovery and reach, those are advantages ApexGo doesn't try to replicate.
ApexGo is built for a different organiser: one who already has supporters, members or a community, and whose problem isn't finding an audience but selling to it cleanly, keeping fees low, and running the bar and merch alongside the tickets. If that's you, the marketplace stops being a benefit and starts being a middleman.
What you get by moving to ApexGo
Organisers who move from Eventbrite to ApexGo usually do it for three reasons: branding, fees and operations. They want the sale to look and feel like theirs; they want to stop handing over a chunk of every ticket; and they want the bar, the merch stall and the gate to run on the same system as the tickets, so the numbers add up in one place at the end of the night.
ApexGo is free to start, charges 1% + 10p per paid ticket, and includes the parts Eventbrite leaves out — a built-in bar and event POS, a merch shop, season passes and full membership management. Essentials is £49/mo and Pro £99/mo for organisers who want more, with Enterprise available, and there are no contracts. You can run a first event for nothing and see how it compares before you move anything important across.
The honest summary: choose Eventbrite when marketplace discovery is the priority; choose ApexGo when your brand, your margins and your on-site sales are.
Frequently asked questions
Is ApexGo cheaper than Eventbrite?
For most paid tickets, yes. ApexGo is free to start and charges 1% + 10p per ticket. In the UK, Eventbrite's published fee is 6.95% + 59p per paid ticket, which covers its platform and payment processing and is usually added to the buyer's price. On a £20 ticket that's roughly £1.98 with Eventbrite versus 30p with ApexGo. Free tickets are free on both. Eventbrite's fees vary by country, so check their current published rates for your region.
Can I move my events off Eventbrite to ApexGo?
Yes. You can set ApexGo up alongside your existing listings and switch over at your own pace. Because ApexGo runs on your own branded site and domain, you keep your audience and your data rather than leaving them inside a marketplace.
Does Eventbrite offer white-label ticketing?
Not in the way ApexGo does. Eventbrite checkout and event pages carry the Eventbrite brand and live within its marketplace. ApexGo is fully white-label: your domain, your colours, your confirmation emails, and no 'powered by' badge.
What about discovery — won't I lose Eventbrite's audience?
Eventbrite's marketplace can help strangers discover public events, and that genuinely suits some organisers. ApexGo is built for organisers who already have an audience — supporters, members, a mailing list, a town that knows them — and want to sell to that audience directly without paying for, or sharing, it.
Does ApexGo handle on-site sales like Eventbrite's check-in app?
ApexGo includes QR entry scanning for fast door check-in, plus a full bar and event POS for selling drinks, food and merch on the day. Eventbrite's organiser app focuses on check-in; it isn't a point-of-sale system for your bar.
Who is ApexGo best for compared with Eventbrite?
ApexGo suits clubs, festivals and venues that want their own branded ticketing, lower fees, and tills and merch in the same system. Eventbrite can be a good fit if marketplace discovery and global reach matter more to you than branding, fees or on-site sales.
See why organisers switch to ApexGo
Free to start. 1% + 10p per ticket. No contracts, cancel any time.