What each platform does
ApexGo
ApexGo is a white-label ticketing platform for clubs, festivals, and venues. Sell tickets, merch, and drinks from your own branded site — with a built-in bar POS, QR scanner, season passes, and memberships. Free to start; 1% + 10p per ticket.
Ticket Tailor
Ticket Tailor is a much-loved independent ticketing platform known for low, flat per-ticket fees with no commission, a simple no-nonsense interface, and a fair, organiser-friendly attitude. It's a favourite of independent promoters, community groups and small venues who want straightforward, affordable ticketing.
ApexGo vs Ticket Tailor, feature by feature
| Feature | ApexGo | Ticket Tailor |
|---|---|---|
| Branding / white-label control | ✓ Yes | Your branding, their domain |
| Pricing & fees (per ticket) | 1% + 10p (free to start) | Low flat fee per ticket |
| Built-in bar / event POS | ✓ Yes | ✗ No |
| Merch shop | ✓ Yes | ✗ No |
| Membership management | ✓ Yes | ✗ No |
| Custom domain | ✓ Yes | Limited |
| Data ownership | Yours | Yours (organiser) |
| Support & market focus | UK · clubs, festivals, venues | Global · independents |
Comparison based on each platform's publicly published information at the time of writing. Ticket Tailor is a trademark of its respective owner; check their site for the latest pricing and features. Last verified: 21 June 2026.
Where ApexGo stands out
Tickets, plus the bar and the shop
Ticket Tailor is deliberately tickets-only, and it does that one job cleanly. ApexGo runs the bar and event POS, a merch shop, season passes and memberships on the same platform — so if your event has a gate, a bar and a stall, it's all one system rather than ticketing plus a separate till.
Memberships and season passes
ApexGo includes recurring memberships, season passes and member-only pricing as standard — the loyalty tools a club or venue uses to build a base over a season. That's outside Ticket Tailor's tickets-only scope.
Full white-label on your own domain
Ticket Tailor lets you brand your event pages nicely, but they live on a Ticket Tailor address. ApexGo runs on your own custom domain with your branding end to end, including confirmation emails and no third-party badge.
An on-the-day operations platform
ApexGo is built for what happens once doors open — QR scanning at the gate, multi-bar POS, live capacity and live takings — not just the pre-sale. Ticket Tailor focuses on selling the ticket beautifully and simply.
One dashboard for every revenue line
Because tickets, bar and merch share a system, ApexGo reconciles gate, drinks and shop takings in one place — useful once an event earns money in more than one way.
Beautifully simple tickets vs an all-in-one platform
Ticket Tailor has a genuinely great reputation, and it's earned. It keeps things simple, charges a low flat fee with no commission, and treats organisers fairly. If your only job is selling tickets and keeping costs down, it is one of the best options around, and nothing here is meant to suggest otherwise.
ApexGo is a different kind of product. It sells tickets too, on your own branded domain, but it's built as an all-in-one platform for clubs, festivals and venues — the bar, the merch shop, season passes and memberships included. The comparison really comes down to one question: is your event only a ticket, or is it a ticket plus a bar, a shop and a membership base?
In fairness to Ticket Tailor
For independent promoters, community events and small venues that simply want to sell tickets at the lowest sensible cost, Ticket Tailor is hard to beat. Its flat, no-commission fee can work out very cheap on higher-priced tickets, its interface is refreshingly uncomplicated, and its support and ethics are widely praised. Plenty of organisers will never need anything more, and for them Ticket Tailor is the right tool.
ApexGo is for the organiser whose event has grown past the ticket — who now runs a bar, sells merch, offers memberships or season passes, and wants those on the same platform and the same dashboard as the door.
What you get by moving to ApexGo
Organisers move from Ticket Tailor to ApexGo when ticketing is no longer the whole job. They've added a bar that needs a real till, started selling merch, launched memberships or season passes, or want everything on their own domain with one set of numbers at the end of the night. Ticket Tailor stays deliberately ticketing-only, so those needs mean adding more tools.
ApexGo is free to start, charges 1% + 10p per paid ticket, and includes the bar POS, merch shop, season passes and memberships in one platform, with paid plans at £49/mo and £99/mo and no contracts. If you love Ticket Tailor's simplicity but have outgrown tickets-only, ApexGo gives you the rest without losing the plot.
Frequently asked questions
Is Ticket Tailor cheaper than ApexGo?
It depends on your ticket prices. Ticket Tailor charges a low flat fee per paid ticket (often via pre-paid credits), with no percentage commission, which can be very cheap on higher-priced tickets. ApexGo is free to start and charges 1% + 10p per ticket. On lower-priced tickets the two are close; on higher-priced ones Ticket Tailor's flat fee may be lower. Model both against your real prices, and check Ticket Tailor's current published fee.
What does ApexGo do that Ticket Tailor doesn't?
Ticket Tailor is ticketing-only by design. ApexGo adds a built-in bar and event POS, a merch shop, season passes and full membership management — so the same platform that sells tickets also runs the bar, sells the merch and manages your members.
Is Ticket Tailor white-label?
Ticket Tailor lets you brand your event pages and embed checkout, which looks clean, but the pages sit on a Ticket Tailor domain. ApexGo runs on your own custom domain with your branding all the way through, including confirmation emails and no 'powered by' badge.
I love how simple Ticket Tailor is — is ApexGo more complex?
ApexGo is broader because it does more, but it's built to stay self-serve: you only switch on the parts you need. If you only ever sell tickets, both are simple. The moment you add a bar, merch or memberships, ApexGo keeps it in one place instead of adding another tool.
Can I move from Ticket Tailor to ApexGo easily?
Yes. ApexGo is free to start with no contract, so you can build an event, brand it on your own domain and run it live alongside Ticket Tailor to compare the experience, the fees and the on-the-day tools before moving anything across.
Who is Ticket Tailor still the better choice for?
If you want the lowest possible flat fee on straightforward ticket sales, a famously simple interface and no need for a bar till, merch or memberships, Ticket Tailor is an excellent, fair choice — and we'd happily say so. ApexGo wins when the event is more than just the ticket.
Compare other platforms
See why organisers switch to ApexGo
Free to start. 1% + 10p per ticket. No contracts, cancel any time.