What each platform does
ApexGo
ApexGo is a white-label ticketing platform for clubs, festivals, and venues. Sell tickets, merch, and drinks from your own branded site — with a built-in bar POS, QR scanner, season passes, and memberships. Free to start; 1% + 10p per ticket.
TicketCo
TicketCo is an event-commerce platform, originally from Norway, that combines ticketing with on-site payments and media tools. It positions itself as end-to-end 'event commerce' and is used by larger venues, stadiums and events that want tickets and on-site sales under one roof.
ApexGo vs TicketCo, feature by feature
| Feature | ApexGo | TicketCo |
|---|---|---|
| Branding / white-label control | ✓ Yes | Branded / varies |
| Pricing & fees (per ticket) | 1% + 10p (free to start) | ~5.5% + 30p per ticket |
| Built-in bar / event POS | ✓ Yes | Yes (on-site payments) |
| Merch shop | ✓ Yes | Via on-site commerce |
| Membership management | ✓ Yes | Limited |
| Custom domain | ✓ Yes | Varies |
| Data ownership | Yours | Yours (organiser) |
| Support & market focus | UK · clubs, festivals, venues | Nordics/UK · larger events |
Comparison based on each platform's publicly published information at the time of writing. TicketCo is a trademark of its respective owner; check their site for the latest pricing and features. Last verified: 21 June 2026.
Where ApexGo stands out
Lower, simpler fees
ApexGo is free to start and charges 1% + 10p per ticket, with paid plans at £49 and £99 a month. TicketCo's published fee is around 5.5% + 30p per ticket, so on most tickets ApexGo works out materially cheaper — and a small organiser can see the cost and start the same day rather than going through a sales process.
Simple enough to run yourself
ApexGo is designed so a club volunteer or a venue manager can build an event, embed the checkout and scan people in without onboarding projects or account managers. TicketCo's event-commerce suite is powerful but pitched at larger operations.
Fully white-label on your domain
ApexGo sells from your own domain with your branding through the whole journey, including confirmation emails and no 'powered by' badge. It's white-label by default, not as a configuration project.
Memberships and season passes built in
ApexGo includes recurring memberships, season passes and member-only pricing as standard — the loyalty tools clubs and venues lean on across a season.
UK-focused for clubs, festivals and venues
ApexGo is built and supported in the UK specifically for clubs, festivals and venues, with the language and features of matchdays, festival weekends and venue calendars baked in.
Enterprise event commerce vs self-serve simplicity
TicketCo and ApexGo overlap more than most comparisons on this site, because both combine ticketing with on-site sales. TicketCo calls it "event commerce" — tickets plus on-site payments plus media — and it is genuinely capable, particularly for larger venues, stadiums and events that want a managed, end-to-end setup.
ApexGo aims at the same idea from the opposite end: a self-serve platform that a club, festival or venue can stand up themselves. The headline differences are lower fees (ApexGo's 1% + 10p versus TicketCo's published ~5.5% + 30p per ticket), white-label branding by default, and a UK SME focus rather than an enterprise sales motion.
In fairness to TicketCo
TicketCo is a serious, capable platform. For a large venue or a major event that wants tickets, on-site payments and media managed together — with an account team and a tailored setup — its event-commerce approach is a real strength, and it has the scale and track record to back it. Organisations that want a guided, end-to-end rollout will find a lot to like.
ApexGo is built for organisers who would rather not run a procurement process to sell a ticket. It trades the managed-enterprise experience for self-serve speed and a lower flat fee: white-label by default, free to start, and a platform you can learn in an afternoon.
What ApexGo gives you
Clubs, festivals and venues choose ApexGo over a heavier event-commerce suite when they want the same all-in-one idea — tickets, bar, merch, memberships — at a lower per-ticket fee and without an onboarding project. They want to brand everything as their own, keep more of each sale, and get selling the same day.
ApexGo is free to start and charges a flat 1% + 10p per paid ticket, with Essentials at £49/mo and Pro at £99/mo, Enterprise available, and no contracts. If you like TicketCo's integrated vision but want it self-serve, white-label and lower-cost, ApexGo is worth a direct comparison.
Frequently asked questions
Does TicketCo have on-site payments like ApexGo's POS?
Yes — TicketCo is an event-commerce platform that includes on-site payments, so it genuinely offers POS-style capability alongside ticketing. The difference is less about whether POS exists and more about pricing transparency, simplicity and white-label branding: ApexGo is free to start, publishes a flat 1% + 10p fee, and is white-label by default.
How do ApexGo and TicketCo pricing compare?
ApexGo is free to start and charges 1% + 10p per paid ticket, with optional £49 and £99 monthly plans. TicketCo's published per-ticket fee is around 5.5% + 30p. On a £20 ticket that's roughly 30p with ApexGo versus about £1.40 with TicketCo, so on most tickets ApexGo is materially cheaper — though larger organisations may negotiate custom terms with TicketCo, so check their current rates for your volume.
Which is better for a smaller club or venue?
ApexGo is built to be self-serve and free to start, which fits a smaller club, festival or venue that wants to get going quickly without an onboarding project. TicketCo's strengths lean towards larger venues and events that want a managed, end-to-end event-commerce setup.
Is ApexGo white-label compared with TicketCo?
ApexGo is white-label by default: your domain, your branding, your confirmation emails and no third-party badge, with no configuration project required. TicketCo can present branded experiences too, but ApexGo makes full white-label the standard out of the box.
Can ApexGo handle large festivals and venues?
Yes. ApexGo runs multi-day festival passes, camping add-ons, wristbands, multi-bar POS and multi-event venue calendars, with real-time capacity and analytics. If you want a self-serve, transparently priced platform at that scale, it's worth comparing directly against TicketCo.
Who is TicketCo better suited to?
TicketCo suits larger venues, stadiums and events that want a managed, end-to-end event-commerce platform and are comfortable with plan- or quote-based pricing. ApexGo suits clubs, festivals and venues that want transparent flat fees, white-label branding and a platform they can run themselves.
Compare other platforms
See why organisers switch to ApexGo
Free to start. 1% + 10p per ticket. No contracts, cancel any time.