Built for the way festivals actually run
Tickets, camping, access control and on-site sales — connected end to end.
Weekend & day passes
Sell full-weekend passes, single-day tickets and early-bird tiers side by side. Price changes and release waves are scheduled, so the right ticket sells at the right time without manual juggling.
Camping add-ons
Bolt camping, campervan pitches, glamping and parking onto any ticket as paid extras. Buyers choose them at checkout, and you see exactly how many pitches are left in real time.
Wristband management
Swap paper tickets for QR wristbands at the gate. Each pass is scanned in, validated against its ticket type, and locked to one entry — no pass-backs, no duplicate weekend bands.
Bar POS integration
Run every bar on the same platform that sold the tickets. Fast tap-to-pay tills, optional cashless wristband top-ups, and one revenue figure across gate, bar and merch.
Merch shop
Sell festival tees, posters and bundles online before the gates open and from merch stalls on the day. Stock is shared, so the website and the field never oversell the same hoodie.
Multi-stage capacity
Set caps per day, per camping field and per arena, and watch live numbers as people scan in. Sell to your real safe capacity instead of guessing, and close releases automatically when full.
Sell a ticket in 30 seconds
A supporter clicks. Picks a tier. Pays with Apple Pay. Done. Watch the full flow — every screen below is the actual modal we embed into your site.
Selling tickets is only half a festival. Once the gates open, the same platform runs every bar — here's that side in action.
Saturday night at the bar
Tap a pint. Tap crisps. Pick a wine size. Take the cash. Print the receipt. Stock counts itself. Same till on a phone, a tablet or a counter screen.
A festival is not one transaction — it's a weekend-long operation
Most ticketing tools stop the moment the ticket is sold. A festival is only just getting started.
Selling a ticket is the easy part. A festival is a temporary town: people arrive over several days, pitch tents, queue at the gate, buy drinks, eat, shop for merch and move between stages — and every one of those moments is a transaction, a capacity decision and a data point. When ticketing, camping, access control and on-site sales live in separate tools, none of them can see the others. You end up reconciling a ticketing platform against a card terminal against a spreadsheet of merch sales at 2am, and you still can't answer the one question that matters: how is the event actually doing right now?
ApexGo treats the festival as a single operation. The same platform that sells your weekend passes also runs the bar tills, holds your merch stock, scans people through the gate and tracks how close each field and arena is to capacity. Because it is one system, money and numbers flow in one direction into one dashboard. You see ticket revenue, bar takings and merch sales together, in real time, against the costs and caps you set. That is the difference between a tool that sells tickets and a platform that runs an event.
What "integrated" actually means here
- One identity per attendee. The ticket someone bought online becomes the QR wristband they wear, the access rights they hold, and — if you enable cashless — the balance they spend at the bar.
- One capacity truth. Advance sales, walk-ups and comps all draw from the same numbers, so the gate never lets in more people than the site is licensed for.
- One revenue picture. Gate, bar and merch report into a single analytics view, so spend-per-head and daily takings are facts, not after-the-event guesswork.
- One brand. Everything happens on your own domain, in your colours, with no "powered by" badge — from the first early-bird sale to the final merch receipt.
Weekend passes, day tickets, early-birds and camping — done right
The ticketing model that festivals need, not the single-event model bolted on.
Festival ticketing is layered. You launch with a limited early-bird release to build momentum, move to a standard tier, add single-day options as the line-up firms up, and run the whole thing alongside camping, parking and other extras. ApexGo lets you model all of that with ticket types that each have their own price, allocation and on-sale window. Set an early-bird cap of, say, the first batch of weekend passes; when it sells out, the next tier takes over automatically. No standing by the dashboard at midnight to switch prices over.
Passes and tiers
- Full-weekend passes and individual day tickets, sold side by side.
- Early-bird, standard and final-release tiers with scheduled price steps.
- Concession, child and group rates, plus promo codes for partners and locals.
- Per-type allocations so a sold-out Saturday never blocks Sunday sales.
Camping and on-site add-ons
Camping is where a lot of festival revenue — and a lot of logistical pain — lives. With ApexGo, camping, campervan pitches, glamping, parking and other extras are paid add-ons that buyers attach to their tickets at checkout. Each add-on has its own inventory, so you can sell exactly as many pitches as you have and watch them count down in real time. Group bookings come through in a single transaction with every QR code issued together, which keeps coach parties and friend groups from arriving with a dozen separate confirmation emails.
- Camping, campervan, glamping and parking pitches as capped add-ons.
- Add-ons tied to the parent ticket and the attendee's wristband.
- Apple Pay, Google Pay, card and cash supported across web and on-site.
- Branded confirmation emails carrying the QR codes for entry.
Where the platform earns its keep: access control and on-site spend
The gate, the bar and the merch stall — all running on the system that sold the ticket.
Once gates open, the platform shifts from selling to operating. Stewards scan each ticket's QR code on a phone or tablet — no dedicated scanning hardware to hire — and the system validates it against its ticket type and marks it used. Exchange tickets for QR wristbands on arrival and the same logic follows the band: one entry per pass, no duplicate weekend bands, no quietly passing a wristband back over the fence. Because scanning is live, your capacity counts update with every entry, which is exactly what you want when a field is filling up and a safety officer asks how many people are inside.
The bar and cashless payments
The bar is often a festival's biggest single revenue line, so it should not sit on a card machine that knows nothing about the rest of the event. ApexGo runs your bars on its own event POS: fast tap-to-pay tills serving card, Apple Pay, Google Pay and cash. You can also enable cashless wristband top-ups, so attendees load a balance and tap their band at the bar — shorter queues, fewer cash handling headaches, and a clear record of spend per head. Every till reports into the same dashboard as ticketing, so bar takings are part of the live revenue figure rather than a separate end-of-night count.
Merch, online and in the field
The merch shop runs before and during the event from one shared stock pool. Sell tees, posters and bundles on your website in the run-up, then sell the same lines from merch stalls on site using the POS. Because stock is shared, the website can't sell a hoodie the field has already run out of, and you finish the weekend with one stock report instead of trying to merge an online store with a box of cash and a tally sheet.
- Phone or tablet QR scanning at every gate and zone entrance.
- QR wristbands with one-entry validation and optional cashless balance.
- Event bar POS with tap-to-pay and live takings.
- Merch shop with shared online and on-site stock.
Real-time control during the event, clean numbers after it
Know your capacity across every stage and field while it happens — then settle up without the spreadsheet archaeology.
A festival's capacity is not one number. It is a different limit for each camping field, each arena and each day, and a licensing condition you have to be able to demonstrate. ApexGo lets you set caps at the level you need and watch live numbers as people scan in, so releases can close automatically when an area is full and reopen if numbers allow. That protects your licence, protects the experience, and means walk-up sales at the gate stop the moment the safe limit is reached — no manual headcounts, no overselling the site.
Settling up after the weekend
When the last band has played, you need clean figures: total ticket revenue by type, camping and add-on income, bar takings, merch sales, refunds and the fees deducted. Because everything ran on one platform, the analytics dashboard has all of it in one place — no exporting from four systems and reconciling by hand. You can see spend per head, busiest day, best-selling merch line and how each release tier performed, which is the data that shapes next year's on-sale plan.
What it costs
ApexGo is free to start on the Starter plan at £0. You pay a transaction fee of 1% + 10p per ticket, and free tickets incur no fee at all. Growing festivals can move to Essentials at £49/month or Pro at £99/month for more capability, and Enterprise is available for larger operations with bulk allocations and dedicated support. There are no contracts and you can cancel any time, so a one-weekend event isn't locked into a year-round commitment.
Getting started
Set up your branded festival site, add your weekend and day passes, attach camping and add-ons, and open early-bird sales — most organisers are selling within a day. Closer to the event you configure gate scanning, wristbands, the bar tills and the merch stalls, all from the same account. Trusted by festivals and clubs to run ticketing and on-site sales together, ApexGo gives you one platform from the first early-bird sale to the final settlement report.
Built for festival organisers
This is for festivals that run their own operation — music, food, arts and community festivals from a one-day local event to a multi-stage weekender. If you sell weekend and day passes, take camping and parking add-ons, run your own bars and want it all under your brand rather than a marketplace, it's built for you. A live example is WN7 FEST, a two-day festival running advance ticketing and event-day bar POS on ApexGo.
From sign-up to gates open in three steps
1. Sign up free
Open a free account, add your festival's branding, and you have a site on your own address ready to take early-bird sales.
2. Build passes and add-ons
Set up weekend and day passes, early-bird tiers, group bookings, and camping, campervan or parking add-ons, with per-day capacity. Configure your bars and stock for event day.
3. Sell, scan and pour
Sell advance tickets, exchange them for QR wristbands at the gate, and run every bar and stall on the POS — all feeding one real-time dashboard for gate, bar and merch.
Free to start, 1% + 10p per ticket
Open early-bird sales for nothing: the Starter plan is £0, free tickets are free, and paid tickets are 1% + 10p each — far below typical festival ticketing fees. No setup cost, no contract. Essentials (£49/mo) and Pro (£99/mo) add more for larger festivals, with Enterprise for the biggest operations. See the pricing page for the full picture, and pair this with festival POS software for the bars.
How ApexGo stacks up
Ticketing-only platforms make you bolt on a separate bar system and reconcile two sets of numbers. ApexGo runs ticketing and bar POS on one platform, white-label, at 1% + 10p. For the detail see ApexGo vs Eventbrite and our Eventbrite alternatives guide, or read about choosing the best festival ticketing software. For a festival-focused look, see ApexGo vs FIXR.
Frequently asked questions
Can I sell tickets before my full line-up is confirmed?
Yes. Many festivals open early-bird sales before announcing the full line-up to build momentum and cash flow. You can add acts, stages and details to your event page at any time as they're confirmed.
Does ApexGo handle accessibility and companion tickets?
Yes. You can create dedicated ticket types — including free companion or carer tickets — and capture any access requirements at checkout, so your team can plan for them in advance.
Can multiple team members manage the festival?
Yes. You can give organisers, bar managers and gate staff their own accounts with appropriate permissions, so the right people can manage sales, run tills or scan entry without sharing one login.
Can I sell multi-day weekend passes and single-day tickets at the same time?
Yes. You set up weekend passes, individual day tickets and early-bird tiers as separate ticket types with their own prices, caps and on-sale dates. Buyers pick what suits them in one checkout, and the system tracks remaining stock for each type independently so neither sells past its limit.
Does the bar integrate with the ticketing, or is it a separate system?
It is the same system. ApexGo includes an event bar and POS, so the tills that serve drinks run on the same platform that sold the tickets. You can also enable cashless wristband top-ups. Gate, bar and merch revenue all land in one dashboard rather than three disconnected reports.
How do wristbands and entry scanning work?
Each ticket carries a unique QR code that you scan at the gate using a phone or tablet — no special hardware needed. You can exchange tickets for QR wristbands on arrival. Every scan is validated against the ticket type and marked as used, which stops duplicate entry and pass-backs across the weekend.
Can I sell tickets on the gate as well as in advance?
Yes. Advance sales run through your branded website, and on the day you can take walk-up sales at the gate using the same POS, accepting card, Apple Pay, Google Pay or cash. Walk-ups draw from the same capacity pool as advance sales, so you never accidentally oversell the site.
Do you support group and trade bookings?
You can create promo codes and tiered pricing for groups, and a single buyer can purchase multiple passes in one transaction with all QR codes issued together. For larger trade, sponsor or coach-party allocations, Enterprise plans add the controls and support to manage bulk and held inventory.
What happens with refunds if the weather forces a cancellation?
You set your own refund and weather policy and publish it at checkout. If you cancel or postpone, you can process refunds from the dashboard and email all affected ticket holders. Many festivals offer a transfer to the rescheduled date or an optional refund — ApexGo supports both approaches.
Run your whole festival on one platform
Free to start. 1% + 10p per ticket. No contracts, cancel any time.