Everything a club needs on matchday
Sell, scan, and stay organised — without cash tins or spreadsheets.
Matchday ticketing
Sell fixture-by-fixture tickets online before kick-off. Set capacity, adult and junior prices, and away allocations, then watch sales land in real time.
Season passes
Offer digital season tickets that cover every home fixture, with easy renewals each campaign and one QR code per supporter for the whole season.
Club microsites
Get a branded club website on your own domain — your crest, your colours, no third-party badge — where supporters buy tickets, passes, and merch.
QR entry scanning
Scan tickets at the gate with a phone. Each pass validates once, so duplicates and screenshots are caught instantly. Works for one turnstile or several.
Fixture management
Add your fixture list and open ticket sales per match. Reschedule, postpone, or move a tie to neutral ground without rebuilding anything from scratch.
Membership integration
Tie tickets to membership. Members get the right price automatically, renewals are tracked, and you keep one tidy record of who supports the club.
Sell a ticket in 30 seconds
A supporter clicks. Picks a tier. Pays with Apple Pay. Done. Watch the full flow — every screen below is the actual modal we embed into your site.
Replace the cash gate and the spreadsheet
The two things that hold most clubs back are a tin of cash on the gate and a season-ticket list in a spreadsheet. ApexGo retires both.
Run a sports club and you already know the matchday routine: someone gets to the ground an hour early to set up a table, count out a float, and sit in the cold taking coins through a hatch. Meanwhile the season-ticket list lives in a spreadsheet on one volunteer's laptop, the junior memberships are in a different file, and nobody is quite sure how many people actually came through the gate last Saturday. It works, just about — until the volunteer is away, the float goes missing, or the league asks for attendance figures you can't produce.
ApexGo is built to retire that routine. It is a white-label ticketing platform used by clubs, festivals, and venues, which means everything a stadium operator needs scales right down to a club that plays in front of a few hundred people on a Saturday afternoon. Supporters buy online before they arrive, pay by card or digital wallet, and turn up with a QR code on their phone. The cash tin becomes optional rather than essential, and every sale is recorded automatically.
Crucially, it is genuinely affordable for grassroots clubs. The Starter plan is free — £0 a month — so a junior side or a Sunday-league outfit can take card payments and issue digital passes without committing a penny up front. You pay only a small transaction fee of 1% plus 10p per ticket, and free tickets (junior entry, complimentary passes for sponsors) carry no fee at all. As the club grows, paid plans add more for bigger operations, but you never have to start there.
Who it suits
The sweet spot is grassroots through to semi-professional clubs across the footballing pyramid and beyond — non-league and step football, community rugby union and rugby league sides, recreational and league cricket clubs, hockey, netball, and any club that charges for entry or runs a membership. If you sell matchday tickets, season passes, or memberships, the platform fits. If you only ever play free fixtures, you can still use the membership side and the branded website without paying anything.
A branded club website, not a listing on someone else's
Supporters buy on a site that is unmistakably yours — your crest, your colours, your domain.
Plenty of ticketing tools dump your fixtures onto a generic marketplace alongside a hundred other events, plastered with another company's logo. ApexGo does the opposite. You get a branded microsite that lives on your own domain, carries your crest and club colours, and shows no "powered by" badge. To a supporter it simply looks like the club's website — because it is.
That matters for more than vanity. A site that looks like the club builds trust at checkout, so people are more comfortable entering their card details, and it keeps supporters inside your world rather than bouncing them off to a third party. It is also a single front door for everything you sell, so you are not juggling one platform for tickets, another for the shop, and a Facebook post for the season-ticket renewal.
What lives on the site
- Your fixture list, with online ticket sales opening per match.
- Season passes and renewals, with early-bird pricing if you want it.
- A merch shop for shirts, scarves, and replica kit.
- Membership sign-up and renewals tied to the same supporter record.
- Branded confirmation emails so supporters get a clean, on-brand receipt.
Because it is the same platform behind all of it, a season-ticket holder who buys a replica shirt and renews their membership is one person in your records, not three rows in three different files. That single tidy view is what turns a pile of spreadsheets into something you can actually run a club from.
Season passes, concessions, and QR entry
The everyday mechanics of running a turnstile — handled digitally, from renewal to the moment they walk in.
Digital season passes and renewals
A season pass on ApexGo is one QR code that covers every home fixture for the whole campaign. Supporters buy it once and carry it on their phone — no booklet of paper stubs to lose, no laminated card to reprint when it gets left in a coat pocket. When the next season comes round, you publish renewal passes and existing holders buy theirs in a couple of taps, keeping their details on file. You can run an early-bird renewal price with a deadline, then see exactly who has renewed and who still needs a reminder.
Concessions and junior pricing
Sports crowds are never one price. ApexGo lets every fixture and every season pass carry multiple tiers — adult, junior, OAP or senior, and concession — and the supporter chooses their category at checkout. You set each price, including £0 for free junior entry, and the system tracks how many of each tier sold. That gives you clean gate income figures and an honest count of who was in the ground, broken down the way the league or your committee wants to see it.
Away allocations
For bigger ties you can ring-fence an away allocation with its own capacity and pricing, so visiting supporters buy into a separate pool that never eats into your home end. Cap it, release more if the tie is in demand, and scan both ends from the same app on the day.
QR scanning at the gate
On matchday, anyone on the gate scans tickets and passes straight from a phone. Each code validates once and then shows as used, so a forwarded screenshot or a duplicated pass is caught immediately. Scanning works whether you have a single gateman at a club ground or several turnstiles at a larger venue, and your running attendance total updates live as people come in — so you know your gate figure before the final whistle, not after a long night counting coins.
Free for grassroots, ready in an afternoon
Start on the £0 Starter plan, add your fixtures, and open sales the same day.
You do not need a developer, a long onboarding, or a budget sign-off to begin. Sign up on the free Starter plan, brand your microsite with your crest and colours, add your fixture list, and set your ticket and season-pass prices. Most clubs can go from nothing to taking real card payments in an afternoon, and the only cost while you find your feet is the 1% + 10p per ticket transaction fee on paid tickets — free tickets cost nothing.
When the club is ready for more — multiple venues, a busier shop, deeper reporting — the Essentials plan at £49 a month and the Pro plan at £99 a month add extra capability for growing organisers, with Enterprise available for the largest setups. There are no contracts and you can cancel any time, so you are never locked into a tier the club has outgrown or doesn't yet need.
ApexGo is trusted by festivals, venues, and clubs, and the sports side benefits from everything those other organisers use: Apple Pay and Google Pay at checkout, card and cash, promo codes, tiered and early-bird pricing, a real-time analytics dashboard, and API access if you want to connect it to other systems. Tie it all to your membership records and you have one place to run the supporter side of the club — from the first season-pass renewal of the summer to the last QR scan of the season.
Frequently asked questions
Does it meet our league's ticketing requirements?
Most grassroots and semi-pro leagues simply require accurate attendance records and a clear audit of who came in. ApexGo logs every ticket sold and scanned, with exportable reports per fixture, so you can satisfy league or county FA compliance and reconcile gate numbers without paperwork.
Can we handle away supporter allocations?
Yes. Create a separate allocation for the away end with its own capacity and pricing, and ring-fence those tickets so home and away sales never clash. You can cap the away allocation, release more if demand rises, and scan both ends from the same app.
How do concessions prices work — adult, junior, OAP?
Each fixture or season pass can have multiple price tiers: adult, junior, OAP or senior, and concession. Supporters pick their category at checkout, you set every price, and the system records how many of each were sold so your gate income reconciles cleanly.
How do season pass renewals work each campaign?
When a new season opens, you publish renewal passes and existing supporters buy theirs again in a couple of taps — keeping their details on file. You can offer early-bird renewal pricing, set a deadline, and see at a glance who has renewed and who still needs a nudge.
Can we sell discounted or free junior tickets?
Absolutely. Add a junior price tier at whatever level you choose, including £0 for free under-age entry. Free tickets carry no transaction fee, so you can welcome young supporters and families without it costing the club anything.
Do we get a club website as well as ticketing?
Yes — a branded club microsite is included. It runs on your own domain with your crest and colours, lists your fixtures, and lets supporters buy tickets, season passes, and merch in one place. There is no separate web build to commission or maintain.
Get your club selling online
Free to start. 1% + 10p per ticket. No contracts, cancel any time.